13. February 2015

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Something for the weekend …

… and something blue. St. Pauls Blue to be exact, a new color developed by Jotun in collaboration with Frama, the Danish showroom & Gallery space is an evolving platform of curated ideas that encompasses custom made objects, interior design, decorative products and conceptual ideas. When they recently planned to renovate their space they sought to develop a unique color which would symbolize their style and values. Thus began  a creative collaboration with Jotun, which culminated in St. Pauls Blue, named after the pharmacy that had inhabited their showroom space earlier.
JotunFramaStPaulsBlueThe color has historical references, but also feels decidedly modern and urban.
JotunFramaStPaulsBlueJotunFramaStPaulsBlueThe color is now also available at Jotun retailers, and the full name is LADY 5030 St. Pauls Blue.
All images: Jotun/LADY
Styling: Kråkvik & D´Orazio Photo: Siren Lauvdal


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